When creating a content plan for Baja Buckeyes Cassandra wanted to portray the spirit of the organization while maintaining their mission of winning. To do this she has combined funny and trending reels that convey the personality and spirit of the team and videos explaining how the car is designed, created, and manufactured. In addition, she has to ensure that sponsor requirements and needs are being met. Over Cassandra's time running the account there has been over 9.4M views, 125k views and over 1,500 new followers.
Social Media
A look at data associated with the Baja Buckeyes page Cassandra manages. @bajabuckeyes