When creating a content plan for Baja Buckeyes Cassandra wanted to portray the spirit of the organization while maintaining their mission of winning. To do this she has combined funny and trending reels that convey the personality and spirit of the team and videos explaining how the car is designed, created, and manufactured. In addition, she has to ensure that sponsor requirements and needs are being met. Cassandra was given the goal when she joined as head of Social Media and Marketing on September 1st, 2025, to increase followers from 1481 to over 4,600 followers. The data below shows Cassandra's progress on those goals.
In January 2026:
1.1M views, 98.7% came from non-followers
12.8K interactions
98 new followers
In December 2025:
1.2M views, 97.6% came from non-followers
16.5K interactions
133 new followers
In November 2025:
5.4M views, 99% came from non-followers
83.9K interactions
570 new followers
In October 2025:
456k views, 89% came from non-followers
510 new followers
In September 2025:
117k views, 60% came from non-followers
160 new followers